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Katya Andresen is a marketing expert specializing in non-profits and marketing  ‘good causes’.  She wrote the book Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.  She also writes Katya’s Non-Profit Marketing Blog.  Stefan Jonason drew my attention to this one and it seemed good to repost, especially for those among us who are promoting social justice work in our congregations and our movement.  Her links are live and lead to a lot of interesting ideas and figures.  Enjoy! B

Welcome to my blog on nonprofit marketing, fundraising, social media and doing good in the world better and faster. I’m glad you’re here.

What are nonprofits doing with social media?  Six interesting stats

It’s the week of studies!  First we had the eBenchmarks study, then the Convio benchmarks study, and now the Blackbaud social media benchmark study.  It’s an opportunity to see how you stack up in all different ways online.

The Blackbaud study shows despite limited budgets and staffing, nonprofits continue to find value in their growing social networks.

Here are six key findings:

• 98% have a Facebook page with an average community size of over 8k fans.
• Average Facebook and Twitter communities grew by 30% and 81%, respectively.
• Average value of a Facebook Like is $214.81 over 12 months following acquisition.
• 73% allocate half of a full time employee to managing social networking activities.
• 43% budget $0 for their social networking activities.
• The top 3 factors for success are: strategy, prioritization, dedicated staff

It’s interesting to view this data against the backdrop of discussion about so-called slacktivism.  I’m quite weary of that term as I feel it undervalues low-effort actions as a first step toward a conversation with potential supporters.  This Sortable graphic pulls from data from the Georgetown Center for Social Impact Communication to make that point.  (View the original here if it’s hard to see.)

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